Youh in Action project

Proyecto financiado por el programa Juventud en Acción

jueves, 19 de junio de 2014

Social Impact and Job Creation: idee di social business a confronto tra online e offline



 
Venerdì 16, alle ore 16:45, Impact Hub Firenze ospiterà l'incontro dal titolo Social Impact and Job Creation. Si tratta dell’appuntamento finale del progetto omonimo e vedrà la partecipazione del gruppo di giovani italiani e spagnoli che hanno lavorato nei mesi passati nella costruzione di 6 idee di social business. Queste idee verranno presentate al pubblico e commentate dal Professor Luca Toschi, direttore del Communication Strategies Lab dell’Università di Firenze e da Luca De Biase (direttore di Nòva24 – Il Sole 24 Ore e presidente della Fondazione Ahref), autore del volume I Media Civici. Informazione di mutuo soccorso (Feltrinelli 2013).
In un post pubblicato sul suo blog, De Biase fa risalire l’idea di media civici al lavoro di Henry Jenkins del MIT Center for Civic Media, secondo il quale i media civici possono essere definiti come “ogni uso di ogni media che promuove o amplifica l’impegno civico”. L'iniziativa vuole essere un momento di approfondimento sul legame tra new media e social business. Discutere su come utilizzare in modo più consapevole i media significa infatti ridefinire i metodi di socializzazione e di partecipazione alla vita politica e culturale.
Il dialogo tra Toschi e De Biase si svolgerà in un contesto di iniziative rivolte soprattutto ai giovani, tra web, imprenditoria e innovazione sociale: prima della discussione si terrà infatti la presentazione del progetto internazionale Social Impact and Job Creation, finanziato dal programma Youth in Action e realizzato da Avec Onlus e Tandem Social. 12 giovani provenienti da Firenze e Barcellona presenteranno (in inglese) alle 16:00 i pitch dei loro progetti, che poi saranno discussi e votati.
La giornata terminerà con un aperitivo, che sarà anche un'occasione di networking tra i relatori, i giovani partecipanti al progetto e la community di Impact Hub Firenze.


Per informazioni:
Alessandra Zagli,
Avec Onlus,
055576962

miércoles, 4 de junio de 2014

Social Entrepreneurship Funds - European Commission

Social Entrepreneurship Funds - European Commission: Social Entrepreneurship Funds - European Commission

The regulation sets out a new ”European Social Entrepreneurship Fund“ label, so investors can easily identify funds that focus on investing in European social businesses. 

The approach is simple: once the uniform requirements defined in the proposal are met, managers of social entrepreneurship funds will be able to use the new label and market their funds across the whole of Europe. Every fund using the label will have to prove that a high percentage of investments (70% of the capital received from investors) are spent in supporting social businesses. Uniform rules on disclosure will ensure that investors get clear and effective information on these investments.

miércoles, 28 de mayo de 2014

The young European participants of “Social Impact and Job Creation” project met in Florence



 
Friday the 16th marked the conclusion of the Youth in Action project “Social Impact and Job Creation”.
The main idea of the program was to foster social innovation and business ideas using two powerful means: an exchange experience between Italian and Catalan youths and an in depth analysis of business models and social business.
To do this, the Italian and Catalan partners (AVEC Onlus and Tandem Social) worked with the young participants to explain how a business model works and how to work on your business ideas. Thanks to this initial work, both the groups were able to collaborate and build together upon different social businesses proposals they came up with: there is no better way to understand how something works (i.e. social business) than to actually tinker with it!

After an initial exchange in Barcelona, the project conclusion involved another trip: this time the Catalan youth came to Florence to present the business ideas they worked upon with the Italian group.
During these 4 days, the participants met Italian social businesses, like I Ragazzi di Sipario, a restaurant where most of the workers have mental and psychic disabilities.

Another interesting visited social business was MYGRANTOUR, a walking tour of Florence with a migrant guide that showed the youths a different, more multicultural take on the city of Dante. Walking in the streets near Santa Maria Novella the Italian-Catalan group met different realities of the migrant culture: from “Anelli Mancanti”, a volunteer association that helps migrant people with the often-painful process of integration, to various ethnic shops where the boundary between Italy and other countries became more and more blurred.
 
All of this while preparing for Friday the 16: on that day, the Italian and Catalan youths presented their business ideas during a special event, held by Impact HUB Firenze, which saw the contribution of Luca De Biase, an important Italian journalist.
To know more about the first part of the project, you can visit the blog of the project: http://europeansocialentrepreneurs.blogspot.it/
You can also watch some photos of the event on the
Impact HUB Facebook page

Duccio Mondanelli
Florence

martes, 25 de marzo de 2014

YOUTH IN ACTION EMPRENEDORIA SOCIAL: VISITA A BARCELONA




Enmig d’un moment de gran desacreditació de la UE, degut a les polítiques d’austeritat hem descobert que no tot és negre a les institucions europees. Mentre a casa nostra veiem com l’atur juvenil s’enfila per sobre del 50% i ens sembla que l’única sortida possible d’aquesta crisi sigui enarborar la paraula “emprenedor”, la UE ja porta anys amb un programa anomenat Youth in Action.

Aquest programa té per objectiu incentivar el coneixement entre joves europeus. Per assolir-ho es realitza un intercanvi entre joves de dos estats membres per fer jornades de formació en les dues ciutats d’acollida. D’aquesta forma també s’ofereix la oportunitat de conèixer una altra cultura i alhora s’aprofundeix en el sentiment d’europeisme.

En el cas que ens pertoca, el projecte centrava la seva actuació en el coneixement de l’emprenedoria social  mitjançant continguts teòrics i visites a empreses socials ja existents.

I així es com ens vam endinsar a l’aventura sis joves florentins i sis catalans. La primera jornada va tenir lloc a Barcelona, organitzada per la cooperativa Tandem Social (www.tandemsocial.com), organització responsable del projecte i que va ser l’amfitriona. Així doncs, entre Gaudís, pa amb tomàquet i classes bàsiques de cultura catalana vam intercalar les definicions d’una empresa social o la metodologia CANVAS per elaborar un pla de negoci. Per aquells profans en la matèria, podríem dir que una empresa social és tot aquell projecte que pretén aconseguir un impacte social positiu i alhora ser auto sostenible.

Per a poder entendre més bé el concepte d’empresa social vam tenir la oportunitat de visitar-ne unes quantes. El primer dia vam anar a “Formació i Treball” (www.formacioitreball.org), una de les empreses socials catalanes més gran, amb més de 140 persones treballant-hi. El seu objectiu es formar a persones en risc d’exclusió social per ajudar-les a reincorporar-se al món laboral. Més tard, a l’hora de sopar ens van acollir al restaurant “Dones de Foc” (www.bcnrestaurantes.com/barcelona.asp?restaurante=dones-de-foc) que parteix del mateix objectiu però està destinada exclusivament a dones i al món de la restauració. No només pretén donar-los una sortida laboral sinó que alhora volen lluitar per la paritat de sexes en el món de la cuina. Ja que elles també volen que se’ls hi digui xefs i no només cuineres.

El següent dia vam desplaçar-nos cap a Terrassa i vam fer parada a l’empresa “Teixidors” (www.teixidors.com)‎ que mitjançant telers antics crea productes d’alta qualitat i dóna feina amb persones amb problemes de salut mental. Ens van ensenyar que aquest estil d’empresaris defugen de l’etiqueta “solidaris” i busquen ser reconeguts per qualitat dels seus productes, com la resta d’empreses. Després vam anar a dinar a “La Trobada” (www.latrobada.drupalgardens.com), una iniciativa creada entre totes les entitats de la ciutat i que ja ha rebut elogis del NY Times o la BBC. Es tracta d’un restaurant amb dos tipus de clients: els convencionals i els del temps. Els primers paguen pel seu menú amb diners i els segons amb temps. El pagament del temps es basa en anar a treballar a La Trobada uns dies a la setmana de forma voluntària a canvi d’un àpat equilibrat durant tota la setmana. Això els permet, no només millorar la seva dieta, sinó socialitzar-se i trencar els espirals depressius que provoca la nova pobresa.

Per tant, després d’aquesta experiència, puc afirmar que el canvi social, no només és necessari, sinó que és possible. Cal deixar d’enfocar els problemes i començar a trobar solucions. I l’empresa social és una de les millors que tenim a les nostres mans, perquè dignifica a les persones a través del treball. Ara bé, perquè aquest estil d’empreses puguin sobreviure i expandir-se, cal un canvi en la mentalitat del consumidor. Necessitem avançar cap a un consum racional, que inclogui els valors socials i mediambientals al càlcul preu-qualitat. I per aconseguir-ho ens cal voluntat per conèixer que hi ha rere cada marca, compromís per fer valer els nostres ideals i coherència alhora de comprar. El canvi és a les nostres mans i el moment actual és idoni. Si més no, aquesta és la il·lusió que va dur a dotze joves a embarcar-se en aquesta aventura, que no ha fet més que començar. Perquè si creiem sols és només un somni, però si ho fem conjuntament és el principi d’una realitat.

Gerard Pijoan Homs

jueves, 13 de febrero de 2014

EMPOWERING SOCIAL ENTREPRENEURS FOR INNOVATION, INCLUSIVE GROWTH AND JOBS



STRASBOURG DECLARATION
Meeting and working together in Strasbourg on 16 and 17 January 2014, over 2000 social entrepreneurs and supporters of social enterprise, representing the rich diversity of the social economy, have affirmed the view that social enterprises must play a bigger role in the future of Europe and have identified new ideas and actions to unlock their potential for smart, sustainable and inclusive growth.
THE CONTRIBUTION OF SOCIAL ENTERPRISE TO EUROPE
Europe’s economic and social model needs to reinvent itself. We need growth that is fairer, greener and anchored in local communities. A model that values social cohesion as a genuine source of collective wealth.
Social enterprises are recognised as a vehicle for social and economic cohesion across Europe as they help build a pluralistic and resilient social market economy. Building on the strengths of a long social economy tradition, social entrepreneurs are also drivers of change, creating innovative solutions to the big challenges that face us today.  Acting in the general interest, they create jobs, provide innovative products and services, and promote a more sustainable economy. They are based on values of solidarity and empowerment; they create opportunities and hope for the future.
Social enterprises come in many shapes and sizes and take different legal forms across Europe. As stated in the Commission’s Social Business Initiative (SBI),[1] they have the following common characteristics:
·         Earning income by trading
·         Having a social or societal objective of the common good as the reason for their economic activity, often in the form of a high level of social innovation,
·         Profits being mainly reinvested with a view to achieving this social objective,
·         A method of organisation or ownership system reflecting their mission, using democratic governance or participatory principles or focusing on social justice.

Social enterprises offer a model for 21st century business that balances financial, social, cultural and environmental needs. Social entrepreneurs are agents of change, as individuals and groups who are passionate about improving the lives of people and communities.
Social enterprises work. They are effective. There is no part of Europe that cannot benefit from social entrepreneurship. At this time of economic crisis and with the challenges of an ageing population, youth unemployment, climate change and increasing inequalities, Europe needs more social enterprises. 
A CALL TO ACTION TO REALISE THE POTENTIAL OF SOCIAL ENTERPRISE
Governments and public bodies have started to recognise the power of social entrepreneurship. Steps are being taken in many Member States and regions to encourage the growth of social enterprises.  At EU level, the SBI has made a positive start in promoting eco-systems for social enterprises but we must not lose momentum. Therefore,
1.       The EU must follow through on all the actions in the SBI. It should develop a second phase of the SBI that broadens its scope, deepens its partnership with Member States, regional and local authorities, civil society organisations and key players in the ecosystem.

2.       The European Economic and Social Committee, the next European Commission (with a dedicated inter-service structure) and the next European Parliament must take full ownership and deliver on the actions suggested in Strasbourg.

3.       There must be a stronger engagement at EU, national, regional and local levels with the social enterprise community in the co-creation of new policies to support social enterprise, suited to the local context.

4.       The Commission must ensure that its commitment to create an eco-system for social enterprise is mainstreamed in its policies.

5.       In partnership with the social enterprise sector, Member States, regional and local authorities must fully support the growth of social enterprises and help them build capacity. For example through legal frameworks, access to finance, business start-up and development support, training and education and public procurement.

6.       The European institutions and Member States should reinforce the role of social enterprises in structural reforms to exit the crisis, notably where the social economy is less developed.

7.       The Commission, the Member states and regions must boost cooperation between social enterprises across borders and boundaries, to share knowledge and practices. Similarly, all public authorities should cooperate better between themselves and enhance their capacity to support social enterprise growth.

8.       Public and private players must develop a full range of suitable financial instruments and intermediaries that support social enterprises throughout their life-cycle.

9.       Social enterprise still needs further research and national statistical collection for a better understanding, recognition and visibility of the sector, both among policymakers and the general public.

10.   In this new Europe, all players need to look at growth and value creation from a wider perspective, by including social indicators and demonstrating positive social impact when reporting social and economic progress.


[1]              http://ec.europa.eu/internal_market/social_business/index_en.htm